SEO
What is SEO?
Search engine optimization makes your website easy for Google and Bing to crawl, understand and rank.
- Google Search
- Bing
SEO + GEO services
SEO + GEO services: be found on Google, cited by AI
Search is no longer just ten blue links. Your customers now ask Google, ChatGPT, Gemini and Perplexity — and get an answer. We make sure your business shows up in both the results and the answers.
GEO
What is GEO?
Generative engine optimization makes your business easy for AI systems to find, trust and cite when they build an answer.
- ChatGPT
- Gemini
- Perplexity
- Copilot
- Google AI
One service, not two. Google says optimizing for its AI features is still SEO (source) — so we do both together, as one service.
What we work on
The six things we work on
Everything we do for your website fits into one of these.
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01
Be eligible.
Pages indexed, fast and open to Google, Bing and AI crawlers — including CDN and firewall settings.
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02
Original content.
Content only you can offer: real experience, real data, named experts.
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03
Answer-ready pages.
Clear headings, direct answers, comparison tables, prices and specs.
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04
A clear business identity.
The same name, address, people and services everywhere — your site, Google Business Profile, Bing Places, LinkedIn and directories.
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05
Earned mentions.
Reviews, press, podcasts, videos and genuine community answers.
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06
Images, video and feeds.
AI answers increasingly show images, videos, products and business details.
Where we track you
In the results and in the answers
We track where your business appears across search and AI. Coverage depends on plan.
- Google Search All plans
- Google AI Overviews All plans
- Google AI Mode All plans
- ChatGPT All plans
- Perplexity Growth and Authority
- Gemini Growth and Authority
- Microsoft Copilot Growth and Authority
- Claude Authority
What we don’t do
Some things we will never do.
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No fake reviews or paid “mentions”
Every review and mention we help you earn is genuine.
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No spam links
Only real, relevant links that follow Google’s and Bing’s guidelines.
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No llms.txt “tricks”
Google says you don’t need special AI files to appear in Search. See Google’s guide.
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No promises of a guaranteed #1
Nobody can guarantee rankings or a place in AI answers.
An honest promise. Google itself says: “No one can guarantee a #1 ranking on Google.” (source) The same is true of AI answers. What we do guarantee is the work: every deliverable in your plan, done to Google’s and Bing’s published guidelines and updated as search changes, so you get the best results possible.